I'd like to offer an observation about the copy at <a href="http://www.pigeonpic.com" rel="nofollow">http://www.pigeonpic.com</a>. The larger slogan, "Never lose touch with friends and family", is vague. The smaller one, "Send photographs through the mail with just a text message", is specific. It makes clear what you offer and also that there is a concrete service here instead of just another smarmy social site. If I were you, I'd drop the first one and put the second in its place. Then the clear copy and the sentimental photo would complement each other nicely.<p>I'd also make the one-two-three diagram much larger, i.e. make it the width of the banner. It does a good job of explaining what the original line means. To judge by all the sites out there that can't seem to state simply what they do, that is nothing to sneeze at. If you can get users to read that far until it clicks, you'll be way ahead of most.<p>Of course you can test all of this.<p>p.s. One thing remains unclear: how do you get the address to mail the printed photos to?