The fallacy the author is thinking of is called <i>argumentum e silentio</i>, or the argument from silence. Academically, arguments of the form "well, X civilization is known for meticulous record-keeping and they make no mention of Y, therefore Y must not have happened" would be good examples of arguments from silence.<p>In this instance however, it'd be of the form, "if our product was defective, our customers would speak up. We haven't heard anything from our customers about it, therefore our product is not defective."<p>The author correctly points out that this formally follows the modus tollens format:<p><pre><code> A: Our products are defective
B: Customers are complaining to us
P1. A → B
P2. ~B
------
C: ~A
</code></pre>
This is a valid[1] argument: assuming the premises P1 and P2 are true, C necessarily follows. The fault in logic comes from P1 not being true: it is not necessarily the case that customers would complain to the company if the product was defective. Since P1 is false, the argument is unsound[2] and thus ~A (our products are not defective) is not necessarily true.<p>However, it's important to point out that one can still inductively[3] conclude ~A is <i>likely</i> to be true, just not <i>necessarily</i> true. That is:<p><pre><code> P1. Based on past evidence, our products being defective likely
means customers would speak up about it.
P2. Our customers haven't complained to us
-----
C: Our products are probably not defective.
</code></pre>
This is a perfectly fine inductive argument. The company, should they be claiming to make this argument, would have to be amenable to be proven wrong: while it may be unlikely that customers would remain silent if their product was defective, it's certainly possible.<p>[1]: <a href="https://en.wikipedia.org/wiki/Validity" rel="nofollow">https://en.wikipedia.org/wiki/Validity</a><p>[2]: <a href="https://en.wikipedia.org/wiki/Soundness" rel="nofollow">https://en.wikipedia.org/wiki/Soundness</a><p>[3]: <a href="https://en.wikipedia.org/wiki/Inductive_reasoning" rel="nofollow">https://en.wikipedia.org/wiki/Inductive_reasoning</a>