Ok, it sounds to me like this is way, way, over blown. First, the DRM is NOT going to be built into the browser it self. It's basically a new name for a plug in system, nothing more. So, to everyone who thinks they can roll their own browser and avoid the DRM, no you will not be able to.<p>It's not bad or good for consumers, at best, it's about the same. It's very simple, studios will not allow you to rent their movies without DRM. Netflix will not be able to function without DRM. Neither can steam. It's not up to them, it's up to the content providers, not companies like Netflix.<p>Is it stupid? Yes. My high school teacher, with no technical knowledge what so ever had a way to brake almost any video DRM. He would play the video on his TV, and record the image with his HD Cam. Stupid? Yes. Effective? Also yes.<p>The point is, as long as its a plugin type of architecture, not part of the browser binary, what's the big deal. How is it different from Flash or Silverlight?<p>Oh, and to everyone that proclaims that DRM is bad. Many of you are developers for startups. Is your startup all open source? Why not? Isn't compiling code or running it only on your servers just another type of DRM? Ask your self, would you have a job if your company was forced to share all the code you write? All of it, even the stuff that you write from scratch and only run on your servers.<p>I think many people hate DRM because of how bad it's implemented, not because of the fact that its there in the first place. Well implemented DRM should be completely transparent to the end user who paid for the content. Steam and Netflix do a pretty good job of it.