A point needs to be brought out here. This article is not about traditional academic journals. It concerns journals of a kind that have been popping up like mushrooms in recent years. The article refers to them as "open access". I'm not fond of the term, since there are certainly selective, reliable journals that still allow submissions from anyone and publish articles on the web without a paywall. Regardless, plenty of more-or-less fake journals have been founded recently. As a researcher, I get solicitation e-mails from them every day.<p>It is true that it can be difficult for someone not in the relevant field to tell the difference between different kinds of journals. I know the difference, since I've heard of the major journals in my field, I know many of the editors, etc. But a science journalist might have more trouble with it.<p>For fields like medicine, this can matter a lot. It's the same problem we see with SEO and the like: how, in the modern world, do we form a robust measure of reputation and reliability?