I like the 'go against the grain' mentality, but if you're the author, could you please re-phrase "And so we returned to the inspiration of our founder". I find that a bit insulting for Woz. It's founders, plural, let's not forget that Steve Jobs didn't act alone.<p>I always question statements like "Apple’s products are shockingly not obvious until they are'. The iPod was non-obvious for Apple, but of course, other companies were making mp3 players, just none as good as the iPod. But the rest of the product line, though great products, are to me, an obvious extension of the iPod. Phones were becoming more like computers, Blackberry and high-end Nokia devices had web-browsers (though of poor quality), the iPhone was not a non-obvious product. It was an extension of the iPod, the iPad was again, not a non-obvious extension of the iPhone, when people wanted a larger screen.<p>So, unless their are massive market segments that I'm forgetting, what were these non-obvious products?