Wow. Immediately after this text from the article: <i>"The most successful products take tedious and difficult chores and make them easy—so easy that consumers can solve their problems in three steps or less."</i><p>...this ad appeared, showing off a list of seven (or more!) steps marching off toward a dim horizon:<p><a href="http://c13.zedo.com/OzoDB/i/4/581696/V1/st_ecp1_300x250.gif" rel="nofollow">http://c13.zedo.com/OzoDB/i/4/581696/V1/st_ecp1_300x250.gif</a>