<i>Consequently, event and information need to be excessively exaggerated to get the appropriate attention and emotionally packaged to get the expected assimilation.</i><p>I think this is true, but rather depressing. When you excessively (as in: more than is warranted) exaggerate to get attention, you might succeed in the short term but ultimately you just breed cynicism. You also desensitise your readership - think of it as crying wolf. If your emotion (anger, enthusiasm, whatever) is always dialed up to 11, what do you do when something actually important happens?<p>While the odd rant and rave can be entertaining, I find the cumulative effect rather draining. When a blog goes that way, I just stop reading it. The more emotional noise I find, the more I appreciate quite mature reflection.<p>Also, to comment on the experiment - that blog post should have been more along the lines of "Arrington is a censoring Nazi" to really investigate whether excessive exaggeration gets more hits. It was really too reasonable to prove the point :-)