A guess at ranked practical benefits of this screen:<p>1. Reduced risk of phone breaking from a drop.<p>2. Thinness (More room for a battery and other components)<p>3. Lightness (More leeway for other heavier components)<p>4. Bendability? (not sure it even makes the list for a mobile phone), though if bended for side displays or around the entire phone.. could be.. interesting, maybe. Jury is out for mobile phone applications - could be really cool for other applications, maybe.<p>I wonder about differences in efficiency, reflectivity, brightness, viewing angle, resolution, etc, too.