"It really has very little to do with technology," said Cape, who is now CEO of Cozi, a Seattle-based start-up. "What Intuit and Scott Cook were so formidable at was consumer marketing. He treated marketing Intuit very much the same way as one would treat marketing a bar of soap or bottle of shampoo. He made Quicken a household name. He spent outrageous dollars to get there."<p>Talk about the pot calling the kettle black! Microsoft products have always had more to do with marketing than technology. He's just upset that someone beat him at his own game.<p>"In many ways, Money was the precursor to Microsoft's "software plus services" strategy, in which the company posits that desktop software won't be replaced by online options, but will rather lead to hybrid products."<p>It's only a matter of time before online options replace desktop software, and everyone knows it, even Microsoft. Problem is that they can't admit it yet or they kill their cash cow prematurely.<p>"Managing your family logistics and your family calendar is about as fun as managing your personal finances," Cape said. "It's not exciting. What we've done at Cozi, which is very much like what we tried very hard to do on Money, is to take that mundane, ho-hum experience and not only make it fun but also make it beautiful."<p>People have been trying to do this for 30 years and it's never worked. Why? Because optional consumer activities (like familty logistics and family calendar) are easier to do with pencil and paper or, better yet, <i>not at all</i>. Even though many of us spend much more time in front of a computer, many of us still don't, and certainly not enough to use a "family app". OTOH, a smart phone app...