Great article.<p>I don't agree that you should focus on anything less than the "Give me results" clients. First off, you know what they say is the problem with goals? You'll probably reach them. Meaning, you're setting your ceiling. I've found that if you hand pick your clients, you can make certain that you have clients who focus on results. Most consultants talk about word of mouth as the main way that they get new clients, but I dislike that approach. The reason is that you're letting clients choose you. My best client is a client that I picked and cold called. I knew they were making lots of money and I knew they needed what I was selling. Selling something as a consultant is about specialization. Specialization doesn't necessarily mean that your experience is focused in one area. It means that you can present yourself as an expert in one area.<p>Here's something counterintuitive that I've found that goes along with this article: Clients who pay the least are usually the most demanding. I used to lower my price when people complained, but I quickly realized that my price was a filter blocking bad clients. Plus accepting a lower price really led to likely bad outcomes because when the going got tough, the voice in the back of my head said, "These guys are paying you less than your other jobs", then I suddenly felt completely unmotivated to work hard for them.<p>Here's a really good book about consulting that helped me. Not focused on software consulting, but a lot of the concepts are the same:
<a href="http://www.amazon.com/Million-Dollar-Consulting-Alan-Weiss/dp/0071622101/" rel="nofollow">http://www.amazon.com/Million-Dollar-Consulting-Alan-Weiss/d...</a>