Here is an argument for why the hated David Pogue writes about technology the way he does, and why it resonates: <a href="http://podcasts.infoworld.com/print/69418" rel="nofollow">http://podcasts.infoworld.com/print/69418</a><p>I haven't read much from him since I was a kid, when I had a copy of Macworld Mac & Power Mac Secrets and was stuffing the book's 3.25" floppies into my Powermac 6100 to use ResEdit, but I especially remember the prose being engaging even apart from the interesting tricks and hacks the book covered. In his book computers lived in a world with people, rather than in a universe unto themselves, so I learned a little extra.<p>Scanning through a few columns again, the writing is no less clear, and even though I generally care about how something works rather than how well, no less correct. And on areas where I have no insider experience or information, like cell phone billing practices, the writing was suprisingly helpful and entertaining: <a href="http://pogue.blogs.nytimes.com/2013/10/10/t-mobile-hands-consumers-a-pleasant-shocker/" rel="nofollow">http://pogue.blogs.nytimes.com/2013/10/10/t-mobile-hands-con...</a><p>This is a serious move from Yahoo. Given the sort of demographic that reads the New York Times and buys tech books, Yahoo must have paid Pogue a lot to have him switch from New York Times columnist David Pogue to Yahoo! columnist David Pogue. I wonder who will be next.