Just because Steve Messiah Jobs says something does not mean that it is correct or relevant. Nike sell very different products to Apple and Nike know more about fashion retail than Jobs ever did.<p>The problem with sports/fashion retail is that it is very subjective. Furthermore, for some products you need customers to have choice.<p>I have sold a few Nike products in my time (for cycling, yes, think Lance Armstrong...) and I did not feel they were that competitive on grounds of price, sales margin, fit, quality and so on. By any objective measure they were not that good.<p>However, what did the customers think? They bought it. Not all of the time, but some of the time. Depending on the customer I would steer them towards known best sellers, quality, value or sale items, however, sometimes they would find the Nike branded products suited them better - fit, colour, taste, the brand or whatever it was made them prefer those products.<p>Had Nike listened to Steve Jobs (or me) and got rid of all those shoddy cycling products then they would have lost all of those sales. Furthermore, those slightly more 'American sized' customers would not have found what it was that suited them.