This is interesting and I love how transparent they are. It's also well written and has indeed nice visuals.<p>Thing is, their blog doesn't talk about customer support at all. It's about earning money. A multi-part series on the <i>Journey to 100K a month</i>. So, the take-away is not really a take-away in my opinion.<p><i>Find your voice.</i> Sure, but the blog has nothing to do with customer support. Optimizely does talk about split testing. Helpscout does talk about customer support. Copyblogger does talk about copy-writing.<p>I'm curious wether the next blog posts after this <i>Journey to 100K</i> will be as successful. So far, I don't think that they really found their voice and their authority in their respective niche.<p>If it drives new customers to their SaaS, that's great for them, but blogging about their successes and getting more success by doing so, seems to be a bit early to give "key-insights" into the business of <i>how to write your own blog that brings you success</i>.