gotta admire the approach. facing off against a formidable competitor (facebook), they just keep trying to add incredible features that will make it a compelling destination for people to use.<p>this is the kind of luxury only a big company can pull off, but most big companies are not able to get out of their own way long enough to figure out what those incredible features are (and build them). we'll see if google can pull it off.<p>thus far - it hasn't persuaded me to use regularly - but hangouts was cool enough that i set up a g+ account and tried it with my dad and brother a few times a year ago.