Privacy on the Internet today is so riddled with conflicts of interests and doublespeak that it's hard to know where anyone stands on anything.<p>Microsoft implemented a Do-Not-Track by default in IE 10 [0], only to later reveal it was planning an even more intrusive ad tracking system of its own [1]<p>Google added a Do-Not-Track feature belatedly to Chrome, buried within levels of settings and warnings [2]. And yeah, they're working on their own cookie replacement too [3].<p>Facebook meanwhile is tracking you across the web through its own re-targeting tech [4] and even your cursor movements on its site [5]<p>In fact, when companies like Google, Facebook and Microsoft want to dump cookies [6], I'd argue that we're already past the point where a Firefox can make a difference.<p>IMHO Internet tracking has become like fast food. A meaningful difference will only come when average users start caring about their privacy and are willing to make conscious choices for it.<p>[0] - <a href="http://arstechnica.com/information-technology/2012/08/microsoft-sticks-to-its-guns-keeps-do-not-track-on-by-default-in-ie10/" rel="nofollow">http://arstechnica.com/information-technology/2012/08/micros...</a><p>[1] - <a href="http://adage.com/article/digital/microsoft-cookie-replacement-span-desktop-mobile-xbox/244638/" rel="nofollow">http://adage.com/article/digital/microsoft-cookie-replacemen...</a><p>[2] <a href="http://www.pcmag.com/article2/0,2817,2411916,00.asp" rel="nofollow">http://www.pcmag.com/article2/0,2817,2411916,00.asp</a><p>[3] <a href="http://www.usatoday.com/story/tech/2013/09/17/google-cookies-advertising/2823183/" rel="nofollow">http://www.usatoday.com/story/tech/2013/09/17/google-cookies...</a><p>[4] - <a href="http://adage.com/article/digital/facebook-launches-retargeting-alternative-fbx/244746/" rel="nofollow">http://adage.com/article/digital/facebook-launches-retargeti...</a><p>[5] - <a href="http://www.pcmag.com/article2/0,2817,2426602,00.asp" rel="nofollow">http://www.pcmag.com/article2/0,2817,2426602,00.asp</a><p>[6] - <a href="http://online.wsj.com/news/articles/SB10001424052702304682504579157780178992984" rel="nofollow">http://online.wsj.com/news/articles/SB1000142405270230468250...</a>