How Google is killing our experience of the web and how we can avoid it

This website is interesting but I find many flaws in their logic AND I think it will be almost impossible for them to pull it off. Of the many flaws, the one that stands out the most is that google&#x27;s 4 line search result is useless(my summary of their viewpoint). Quote - &quot;Like most of you, from the results above I can hardly tell if those websites are relevant to what I am looking for.&quot; If google&#x27;s results were not the best people wouldn&#x27;t use them. I will concede that google tailors the design of their results page so that it optimizes ad revenue but I won&#x27;t concede that others have done a better job with different design. Bing has the exact same layout.<p>While I do commend their effort I think it will be nearly impossible for them to compete from an algorithmic and CPU horsepower power point of view. Google has 15+ years of effort improving on their search algorithm and they have many billions of dollars worth of infrastructure that enable them to be the best at what they do.<p>Could an open source(i.e. Linux) upstart come to compete against an entrenched market leader(i.e. Microsoft)? No. Linux didn&#x27;t have the infrastructure overhead of making a world wide search engine.

While I agree that the the Google search experience could probably be better than it is, I find most of the proposed UI changes in the linked post to be absolutely horrible, <i>especially</i> the idea of &quot;render the target page in a frame with scrollbars on the search results page so I can &#x27;navigate around&#x27; the page while staying on the results page&quot;.<p>Dear God, if I want to see the whole target page while keeping the SERP open, I&#x27;ll just open the link in a new tab.