Rosa Labs

Well, that title change certainly made this post useless. The original was "Soylent is now Rosa Labs", which is a very informative title. The new title of "Rosa Labs" is infinitely more likely to get passed over or misunderstood (as well as making the comments hard to understand without visiting the site).

And they still haven&#x27;t added anyone with nutritional science credentials to their team:<p><a href="http://www.rosalabs.com/team/" rel="nofollow">http:&#x2F;&#x2F;www.rosalabs.com&#x2F;team&#x2F;</a>

Does anyone else find it disingenuous that their homepage has the words &quot;Welcome to Rosa Labs&quot; backed by a stock photo of what must be a much larger lab? I doubt their &quot;labs&quot; look anything like that.

The name is not new... just new to us. :)<p><i>We have been doing business as Rosa Labs from the beginning, but wanted to wait a few months before publicizing anything other than the Soylent identity. Soylent Corporation would admittedly have been a pretty great name, but Rosa Labs will be a better platform for Soylent and any other projects we cook up.</i>[1]<p>[1] <a href="http://blog.soylent.me/post/65760097009/as-mentioned-in-the-10-15-update-we-planned-to" rel="nofollow">http:&#x2F;&#x2F;blog.soylent.me&#x2F;post&#x2F;65760097009&#x2F;as-mentioned-in-the-...</a>

Is it just me, or is it suddenly the cool thing to slap &quot;labs&quot; on the back of a company&#x27;s name to make it sound more professional?<p>They&#x27;ve turned away from an interesting name that describes and differentiates themselves into a bland and boring &quot;Rosa Labs.&quot;<p>Hmmm. Soylent, vs Rosa Labs.<p>I damn well know which one I&#x27;d pick.

Solyent brings out the cynic in me for some reason -- Rosa Labs and accompanying boilerplate just sounds like an attempt at preemptively legitimizing Soylent as a staggeringly important food replacement; the list of investors are simply black swan hunters and not indicative of the importance of the product.<p>I could be wrong and Soylent may actually be an important product spurring innovation in the ever so important food industry.<p>I normally gravitate towards the middle of the road opinion after identifying polar opposites, but for some reason I just can&#x27;t shake the cynicism about this. It&#x27;ll be interesting to watch what happens...

Could we temper the negativity around here about companies like Twitter, Yelp &amp; Groupon and products like Soylent? It&#x27;s pretty clear the audience here has some sort of aggregated inability to spot large successes. I guess I can understand a certain amount of skepticism but it sure would be cool to see more &quot;glass half full&quot; sentiment here.

&#x27;Soylent&#x27; will forever be associated with &#x27;Soylent Green is people&#x27; in my mind.

The &quot;parent company&quot; is Rosa Labs but the product&#x2F;brand remains Soylent.

Especially after the admin name change, PLEASE move the soylent picture from last to first in the carousel. It took me a good 20 seconds to figure out what this was.<p>Here was my stream of consciousness: saw &quot;welcome to Rosa Labs&quot;, jumped to the bottom and saw YCombinator, saw tweet about soylent, is this a soylent competitor? A non-related nutrition startup that keeps getting asked about soylent? A company independently reviewing soylent? Back to HN comments -&gt; top post from freehunter about the admin name change -&gt; oh! back to the website, read &quot;Our first product is Soylent.&quot; in tiny text.

I thought Rosa Linux has finally made it on the front page!<p><a href="http://www.rosalab.com/" rel="nofollow">http:&#x2F;&#x2F;www.rosalab.com&#x2F;</a><p>Clearly not the case. :)

I love the fact that this site, the video, the whole thing appears to be entirely a spoof -- but it&#x27;s just not.

Are these people doing actual science?

Why would I want to have a laboratory feed me when I can enjoy fresh vegetables and other real foods? What the hell is wrong with this world.