I find it rather funny, money is about the only thing that can keep a business in operation. If your end goal isn't to generate a positive cash flow, there likely won't be much of a business left to call it a business...<p>Now, what you are is what you are, cant change that. If you call yourself a business then by definition your sole purpose is to make money. How you make money is a different ball game.<p>You wont be making money if you are selling a half assed product, that's not solving an actual problem or making someone's life better.<p>And you certainly won't be building a good sound business if you are not putting your heart into it. Running a business is a very involved emotional experience and anyone who has built one knows that.