Doing the opposite of everyone is valuable

Perhaps "finding opportunities to be unique" would be a better way to describe this concept. Doing the opposite of everyone else sounds like a profoundly bad idea when applied to many, many things.<p>This stirs up some of the sense of irony found in business-friendly phrases like "think outside the box."

The article is half-true. Doing something opposite everyone else is only valuable if you create demand for it, or if (very rarely) everyone realizes its worth.<p>Just as with everything else, it comes down to marketing. In popular areas, you market how you are different from competitors. In unpopular areas, you market how what you do is of value.

Here is one thing you can do that 95% of web startups aren't: "add a Pricing page "