I agree with the other sentiments here on losing the reverse auction. There's no need for it; pick a number that's objectively fair and leave it at that.<p>I'm trying to figure out what the incentive would be for anyone to buy this, let alone folks in HN-type circles.<p>Yes, technically it's an ecommerce business, but with wages and salaries (outside of the general part-time site administrator) being non-existent, I don't see how it can stay afloat. You allocated a portion of the shared infrastructure expenses with the parent company; why is a portion of your salary not also included? Surely work goes into finding and brokering relationships with the motor manufacturers, selecting opportunities, setting the vision, etc.<p>On paper, even if you allocated 100% of the profits to pay for a person's salary, it can barely sustain a single person. The only realistic outcome is for it to be added into the fold of an existing company that wants to get into the high-end trolling motor space as a break-even business unit. Potentially serving as a loss leader to sell other higher margin items.<p>This reduces your prospective buyers down to about ten in the entire country.<p>One thing I love in your data: tracking traffic -> revenue. Cool!