MVP is also popular because it has an element of laziness and "get rich quick" attached to it subconsciously. It sounds easy to just build the smallest possible thing you can charge money for, then just throwing out a landing page, submitting to Show HN, and you're an instant millionaire right?<p>The reality of building things is there is no such thing as a trivial app. There are edge cases, features you didn't think about, hidden costs, difficulty marketing, personal problems, etc. Even if your app does one incredibly simple thing, there are probably hundreds or thousands of hours of development between that initial hacked together demo you did in a few hours and a profitable product, even a very small one.<p>Everybody wants a shortcut, everybody wants a free lunch. There are a few cases where people have got lucky and hit the startup lottery so to speak, but for the other 99%, it's a lot of work to build something good and to make money doing it, especially something small.<p>If you think that you're different/special and these rules don't apply to you, then you're probably in the 80% of people who believe they have above average intelligence/skill/beauty/whatever.<p>MVP does not mean easy.