To my mind, the Snapchat business plan is as follows:<p><pre><code> 1. Collect lots of ephemeral photos from lots of people
2. ??
3. Profit!!
</code></pre>
So you have all of these users and all of these ephemeral photos flowing your severs. Thus far, all you have made the case for is an incredibly high hosting/AWS bill. The 2000 crash proved that eyeballs do not automatically translate to dollars. This article seems to simply hand wave away that lesson. I agree that <i>should</i> be a way to find profits from such a mass of data and large user base. However, I have yet see anyone publicly articulate a concrete business model which yields revenues let alone profits.