Ask HN: What's worked in gaining traction for your business?

Look at this one company and why a lot of efforts weren&#x27;t successful. Lesson: lack of focus in the customer funneling process.<p>http:&#x2F;&#x2F;www.forbes.com&#x2F;sites&#x2F;alexkonrad&#x2F;2013&#x2F;11&#x2F;26&#x2F;one-startup-tried-every-marketing-ploy-from-ellen-to-twitter-heres-what-worked&#x2F;