Top ten is not the target.
Top ten can mean that we are number one or in top 1%.
The reason why top ten can be used in discussion is that to compare top ten companies with each other is really difficult. I guess, all top ten companies have their target to be number one. But when each tries to be better than other you can't say who is the number one then.<p>As the author of the saying I did not intend to say that it is enough to be just in top ten. Just when one milestone is completed then let's go for another one.