I don't know if anyone else reads "Inc." magazine, but there was a terrific article on Zappos last month (I just submitted it to HN):<p><a href="http://news.ycombinator.com/item?id=685301" rel="nofollow">http://news.ycombinator.com/item?id=685301</a><p>Read it if you get a few minutes. It went into great detail about Zappos' success and their corporate culture, and what they did to put their company on the map.<p>P.S. This month's "Inc." has a front-page article on PG and YCombinator which is also a pretty good read.