Yahoo acquires Ptch

I am so tired of the upbeat acquihire &#x27;hey, users, this is good for you!&#x27; spin.<p><pre><code> Our passion and our mission was to give you the best way to make and share beautiful movies made from the photos and videos on your phone. Well, someone noticed! ...Ptch will shut down on January 2, 2014</code></pre>

Ptch was incubated at Dreamworks and was a pretty high-profile project internally there. As another commenter noted, it was something along the lines of an instagram video type of app, with very notable enhancements (think the equivalent of instagram filters, powered by dreamworks technology and content).<p>It was publicly available in the iOS App Store but didn&#x27;t get much traction. I&#x27;m not sure what&#x27;s left of the team, as I believe all of the original mobile engineers were already poached.

Next: Yahoo! acquires an extra vowel for it&#x27;s businesses

Rule 1 when announcing your imminent acqui-hiredness: tell us what your company did when making your announcement, otherwise it is just gloating.<p>Can anyone tell me what ptch actually did?

How do you pronounce the name of this company? Patch? Pitch?

Ask the users to download the data? Since they are about photos and videos, why not simply say &quot;if you can provide us your Yahoo account, we will move all your data to Flickr in a private photo set&quot;?

Does anyone have any idea how this fits into Yahoo&#x27;s overall strategy?