Hey Jonathan, some quick fly-by points from a marketing perspective. Only had a few minutes to review, but you can contact me to chat more about this:<p>- The call-to-action on the main page is... Not clear. What's the main thing you want a visitor to do? Is it to click "Get Started," or "Why VisaEase," or "View a Video"? (BTW, "View a Video" is really vague... Maybe "See How it Works" with a small "play" icon to indicate it's a video.) Whatever the main action is, it needs to be way more prominent.<p>- You can probably squeeze more conversions out of the service pages (also SEO landing pages, I'm assuming) by:<p><pre><code> - getting rid of the weird large text image and replacing it with actual text and call-to-action button.
- using the sidenav more wisely. "Related links" don't encourage action as much as the testimonials or the 100% guarantee*, so they should be re-ordered accordingly. BTW, the testimonial byline (name) is a link with no target... confusing.
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- You can probably decrease form drop-offs by properly setting people's expectations. I was surprised to be thrown into what looks like a long and tedious application, which doesn't even look like the site I came from. Also in some cases you call it a "free consultation" and in others a "free application." Which is it? I'm guessing you get a lot of drop-offs in the first step because of false or missing expectations.<p>* In fact, that 100% guarantee should be way at the top, next to your phone number. That's a huge comforting factor.<p>Totally random issues:<p>- On the Immigration FAQs page, the Fiance Visa and Green Card item links to a lorem ipsum URL: <a href="http://www.visaease.com/visa-topics/in-vehicula-sapien-in-ligula-porta-faucibus/" rel="nofollow">http://www.visaease.com/visa-topics/in-vehicula-sapien-in-li...</a><p>- On the Service Offering chart, at bottom-left, "receipt" is misspelled as "reciept."<p>- For your service offering levels, "Platinum" is misspelled as "Platinium."