My Experience in the Educational Apps Market – 2013 report

Hey Pierre,<p>Thank you for this post. First, because I use your apps with my kids and they love them. Almost certainly one of the reasons your applications sell is because they are very good. It was recommended to me by a relative who is a teacher and I know she recommends it to others. These types of applications <i>are</i> the reason I purchased a tablet device: I am a very stingy person, but if a tool will engage my children in learning, I am happy to separate with my cash. (we use the app with our kids together)<p>Second of all, it is just good to have this perspective on the market potential for a well made app. I&#x27;m disappointed about the Android market, I hope it improves.

Hi Pierre, competitor here :) As to your query about<p><i>Perhaps a good alternative is to create two apps: one free with IAP and one paid (but I don&#x27;t know if Apple is still OK with this).</i><p>We do this with our primary education maths apps[1], one version unlocked fully and paid (marketed as &#x27;for schools&#x27;) and one with a certain amount of content free and more unlock able with IAP. Apple have not had a problem with this.<p>[1] <a href="http://eurotalk.com/apps/en/age3-5/maths/" rel="nofollow">http:&#x2F;&#x2F;eurotalk.com&#x2F;apps&#x2F;en&#x2F;age3-5&#x2F;maths&#x2F;</a>

Wow, thank you SO much for sharing these numbers. It seems to me a huge part of your success was due to you picking a niche (Montessori) with weak(ish) competition and making a high-quality product in that niche, would you agree with that assessment?

Let me know if you have questions (I&#x27;m the lucky indie dev who wrote the post)

Nice this is awesome I dabbled in iOS dev one summer but my simple apps looked horrible. If you can find something that targets children the parents will buy. When I worked in a restaurant you wont believe how many parents would just give the kid an iPad&#x2F;iPhone so they would calm down, worked immediately.<p>Kudos for making an app that actually has the kids learning instead of some trippy cartoon to watch.<p>2.99 is a good price to pay for a decent app any more and I probably would look for something else, the days of .99 across the board are long gone.

Are those revenue numbers before or after Apple takes their cut? Either way, it&#x27;s very impressive, but at one point the $1M is listed as &quot;sales&quot; and another it is labelled &quot;profit&quot;.

PierreA, jcampbell1 said you are immensely talented and he meant the app you created. I agree with that but there is one more thing to that, and that is the way you use English. I suppose English is your second language (so is mine) but how clearly you express yourself and what a pleasure it is to read your blog confirms that you&#x27;re a super talented guy.

Great find, I will try out your apps with my daughter. Congratulations on your success. Escpacially since I never saw theses apps promoted on the app store. Bonne continuation.

Hi Pierre, thanks for your new inspirational article and your previous one. I have 3 kids and attempted the educational apps market 2 years ago, I didn&#x27;t have nearly as much success as you. My games are not pure education either, so maybe that&#x27;s my issue, but they are more educational than my competitors. Do you have any specific advice for my situation? Congrats to you!<p><a href="http://www.littlefivegames.com" rel="nofollow">http:&#x2F;&#x2F;www.littlefivegames.com</a>

This further proves the lack of decent apps in the educational market. I am glad this worked out well for your PierreA, congratulations.

Pierre, thanks for the great post. I have one question for you:<p>I&#x27;ve heard that the download:rating ratio for iOS apps is around 30:1 and you can, therefore, estimate an app&#x27;s downloads by multiplying ratings by 30. Do you have any thoughts on this?<p>You seem to have a higher ratio based on your numbers and the ratings in the app store.<p>Thanks again.

A local school recently voted to introduce iPads into schools. Immediately following the vote, there was a huge backlash from the parents about why the school thought it was a great idea to give a platform for messaging and gaming to their kids.<p>I wish more parents and educators actually understood the benefit and potential of computers in classrooms. Thank you for helping the cause in a huge way!

Thank you for the post, Pierre. It is very rare such figures appear for to be viewed by average Joe. As one can see the consumer market is very much biased towards the US. Is it because of marketing or because EU markets are so small? Is Russia relevant as an app market?

which text to speech engine did you used? or is it your own?

Félicitations! Funny we almost have the same username here :)