This just got more interesting.<p>I certainly found what they did distasteful. Their non-apology makes me lose tremendous respect for a company whose product I sincerely like and frequently use. As other people mentioned, they come off as whiny children -- "but Sally did it first!"<p>At the same time, I recognize that they might have just pulled off something really smart. If they had came out and said, "hey, Google, you should do something about our competition, they cheat" as a blog post, it might have got some attention but most people would write it off as "yea, who doesn't use SEO." Instead, they generated a publicity storm; provoked Google; then, pointed out that, to be consistent, everybody should be punished according to the severity of the offenses. RapGenius being the least severe offender comes out on top, and they still have the best product.<p>I am more inclined to believe they just fucked up than they actually thought about things from this game-theoretic perspective. Misquoting Hanlon's razor, "never attribute to genius that which can be adequately be explained by luck." Moreover, I don't know how much the loss of my respect and that of people like me will cost them, but as a startup it could be expensive.<p>Regardless, this has been fascinating to watch.