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129 Cars

162 点作者 cpymchn超过 11 年前

15 条评论

johnthedebs超过 11 年前
I listened to this podcast the other day and it was one of the more compelling This American Life episodes I&#x27;ve listened to recently. I say that as a pretty big fan of TAL.<p>They spend the episode interviewing car salespeople and managers at one particular dealership over the course of a week (IIRC), where the salespeople are trying to rack up a certain number of sales to qualify for a bonus payout that means the difference between being in the red vs being in the black. They clear up some myths about car sales and generally get to the heart of what it&#x27;s like to be a salesperson.<p>The things that were interesting to me were the various mindsets and tactics the salespeople use to sell a car, especially when they&#x27;re desperate. The way the salespeople negotiate between two different parties – on one side with the customer, on the other side with their manager – was also something I hadn&#x27;t thought about.<p>That&#x27;s about the gist of it: a week in sales during a somewhat desperate situation from a car dealership&#x27;s perspective. As a semi-regular podcast listener who really likes TAL but feels like they have some hits and some misses, this one is definitely a hit.
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rallison超过 11 年前
A quite enjoyable and interesting piece by TAL. One aspect that I found interesting is that Manny, the guy inspired by Sun Tzu and without much inherent interest in the cars themselves, actually fared poorly in sales [1].<p>This sort of salesman is exactly the sort of person I always want to avoid when I am looking at purchasing something, so I am glad to see his techniques were not all that effective.<p>Overall, the piece doesn&#x27;t paint the dealership model in a very positive light. While it makes one sympathetic to some of the individual salesmen (at least, to some extent), it also largely reinforces many peoples&#x27; assumptions that, mostly, they are prey when they arrive at a dealership, unless they know what they are doing (or, if they happen to arrive at the end of the month during a poor sales month and happen to be slightly stubborn).<p>A related note: I&#x27;d love to see more car sales go the way of Tesla and Saturn [2] (yes, Saturn), where pricing is much more transparent&#x2F;fixed. Basically, I find the current dealership model&#x27;s incentives to be largely mismatched to the actual needs of consumers.<p>[1] (~10 cars per month) <a href="http://www.thisamericanlife.org/at-the-car-lot/" rel="nofollow">http:&#x2F;&#x2F;www.thisamericanlife.org&#x2F;at-the-car-lot&#x2F;</a><p>[2] <a href="http://knowledge.wharton.upenn.edu/article/saturn-a-wealth-of-lessons-from-failure/" rel="nofollow">http:&#x2F;&#x2F;knowledge.wharton.upenn.edu&#x2F;article&#x2F;saturn-a-wealth-o...</a>
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rosser超过 11 年前
Relevant: <a href="http://www.edmunds.com/car-buying/confessions-of-a-car-salesman.phtml" rel="nofollow">http:&#x2F;&#x2F;www.edmunds.com&#x2F;car-buying&#x2F;confessions-of-a-car-sales...</a>
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canadev超过 11 年前
That was so intense... I was stressed from the very beginning.<p>There&#x27;s a lot to be said for a stable paycheck.<p>Personally, I only buy used cars and pay cash. But if I didn&#x27;t, I know that I&#x27;d be buying my car at the end of the month...<p>If you listen to this, don&#x27;t forget to to look at the photo gallery. I waited till after I&#x27;d finished listening to look at it, I think that worked out well.
anonu超过 11 年前
This episode was definitely very well done. Made me think about how Tesla is subverting the traditional dealership model by opening up their own salesrooms, despite strong opposition from these dealers. I wonder who will prevail in a world where price comparisons are instantly done over the internet. The podcast even highlights the fact that profit margins have been squeezed because of this.
stevewillows超过 11 年前
My Dad has sold cars for as long as I&#x27;ve known him. He was a top salesmaster for GM for several years in Canada.<p>The interesting thing I found each this podcast is how consistent it was with the stories he&#x27;d tell us over dinner. We always thought he was just having a tough time with poor management, but it seems that he&#x27;s not alone. Since moving to fleet many years ago, the dealer would often sell cars at a loss so they could not only hit numbers to be ranked #1, but also for the incentives from the manufacturer.<p>One thing the show left out is the unbelievable amount of paperwork involved in quoting someone an accurate price. Also, the amazing shuffling of cars that goes on between dealers. With certain models only being built for a short period of time, the custom orders take hours and hours of hunting and pecking. On the consumer side it feels like I ask for a bunch of stuff for my car and a week later it shows up as expected.<p>As others have noted, this is an industry primed for a major disruption. The tools most car salesman use on a daily basis haven&#x27;t really progressed since they left typewriters.<p>The other major struggle for the industry is that a lot of salesmen have been salesmen their whole lives and don&#x27;t want to retire. Thus, there&#x27;s an office full of 70 to 80 year old hanging around while the other half runs ragged to make a few hundred bucks.
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bane超过 11 年前
Car salesmen can be interesting people if you get them to drop their guard a bit and chat. A surprising number of them are simply transiting through car sales to make ends meet between their main career. In a rough economy, car sales is almost always a way to get a short-term job.<p>Of course the negotiation part is annoying and time-wasting. I suppose for every person that gets a good deal, 10 get a bad one and that&#x27;s why it lasts. It&#x27;s also one of the reasons why CarMax and Costco Auto are extremely popular even if the price you pay isn&#x27;t necessarily the best possible you can negotiate. Buying a new car can literally take an entire day, and not dealing with the negotiation bullshit can save <i>hours</i> off of the purchase experience.<p>Also, negotiations don&#x27;t end with the salesman, you can negotiate quite a bit during financing. You can usually get a lower rate if you buy all sorts of warranties and other cancelable agreements. Then go home and cancel those agreements immediately (it&#x27;s not easy, they make it very hard to figure out how to do it). Over the lifetime of the car loan it can save you thousands of dollars in interest payments.
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rokhayakebe超过 11 年前
This is me at a used car dealership Wednesday, the 1st.<p>HIM: $13,999<p>ME: $9,500<p>HIM: Oh no no no no.(click click click - on his computer). Ok ok, this is what I can do for you $13,499. I take blah blah<p>.... 5 minutes later ...<p>HIM: Ok $10,000 and that is my final.<p>ME: $9,500.<p>In the end I didn&#x27;t buy it. It&#x27;s just amazing how we shaved $4000 off in less than 5 minutes. This industry needs to be regulated.
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Aardwolf超过 11 年前
&quot;NOTE: the Internet version of this episode includes un-bleeped curse words.&quot;<p>Are there really people who care?
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peterjancelis超过 11 年前
1. Why did they start buying cars themselves well before the deadline on the last day?<p>2. Why didn&#x27;t they push delivery of the 130th vehicle to the 1st of next month?
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jap超过 11 年前
I don&#x27;t understand why the general manager didn&#x27;t wait till the last minute to book the dealership&#x27;s two loaner car purchases.
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yread超过 11 年前
I can&#x27;t listen to audio. Why is it interesting?
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Maven911超过 11 年前
Does anyone have any other good american life episodes ? I love shows where they intersect business, operations and people issues.
natural219超过 11 年前
This sounds awesome, but I cannot for the life of me understand why the Podcast feed for This American Life only contains one goddamn entry. Who uses this shit? What is the point of a podcast if I can&#x27;t download it in my podcast software of choice on my home Wi-Fi network and listen to it at my leisure?<p>Am I missing something with a typical podcast workflow? Because this makes zero sense.
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lazyant超过 11 年前
a salesman is walking with a customer in a dark lot trying to find a particular model? don&#x27;t they have updated inventory?