This is a great essay for any startup person who's actually serious about creating, advising, or investing in the next Waze in Tel Aviv, Oculus Rift in Orange County, California, or Dropbox in the Bay Area.<p>Of course we'd prefer a deep dive, but that requires a lot more thinking, data, reasoning and work.<p>You're talking about a book versus a blog.<p>I really liked this essay.<p>Yes, some of the stuff is redundant, but there's enough modifications and it is compact enough that this is a very useful list.<p>HN folks:<p>If you can do better, do it.<p>I see a lot of whining and complaining on here and no alternative solutions that are better. If you have something better to say, say it. If you've read something better, provide the link.<p>Otherwise, be a little more appreciative that someone who knows a lot more than 99.99% of the folks in startups is sharing his insights concisely for free.