These days a cheap way to get attention seems to be to Hadoop'ize a well known but expensive operation. "Bogo-sort too slow ? no worries, we will run it on the cloud." These approaches are buzzword compatible. They keep the marketing guys happy. Managers do not get fired for embracing the cloud/Hadoop, even if it is done in a grossly inefficient way.<p>I realize I bring unwelcome rain, but the post really begs the question if using R here is the best use of resources: technological and human