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Defending PowerPoint Against Tufte

36 点作者 mistermcgruff超过 11 年前

8 条评论

lmg643超过 11 年前
the point this article is making is that powerpoint is not useless because it is a great sales tool - precisely for the reasons tufte says it is anathema to clear thinking - that it is about control of the audience and not empowerment in the sense of allowing the audience to be on equal footing with information.<p>steve jobs is a great example of this - think &quot;thousands of songs in your pocket&quot; versus the GB size. Apple is a master of selective data slices to jazz up their keynotes, which are, after all, gigantic sales pitches.<p>i&#x27;ve done this myself with my own customers - a powerpoint deck is a way to control the entire conversation - to steer to strong points and conveniently not mention weak ones. it works really well with almost all audiences. people in most cases will allow the speaker to follow &quot;the deck&quot;.<p>so - good for sales. not good for nasa. and this is the point tufte makes.<p>probably not good for booz-allen either, but it might explain their NSA security lapses, right? i&#x27;ll hazard a guess their security review was a powerpoint deck.
hawkharris超过 11 年前
I enjoyed this analysis of PowerPoint and agree with it wholeheartedly.<p>When I was studying business communication in college, a few of my professors demanded that if we chose to use words in our presentations, we were limited to three.<p>At first this was a difficult constraint, but I learned to love it, gradually implementing more visuals until my presentations were almost 100% photographs and data visualizations.<p>This improved the audience&#x27;s response by leaps and bounds. They just can&#x27;t comprehend all the information from a slide <i>and</i> a lengthy speech simultaneously.<p>Presenters should only use visuals to augment effective public speaking.
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nycticorax超过 11 年前
As someone who until recently was a working scientist, all this anti-Powerpoint, pro-Tufte talk on the interwebs just seems weird and out-of-touch. Powerpoint&#x2F;Keynote is absolutely central to modern science, just as overhead slides were before Powerpoint&#x2F;Keynote came along. Powerpoint can be used well or badly. And most scientists don&#x27;t really have the time or inclination to obsess over whether their data is being presented as beautifully as possible. That strikes me more as a fetish of people who aren&#x27;t actually doing science.<p>And if you think that scientists aren&#x27;t trying to convince you of something, you&#x27;re just being silly---they&#x27;re trying to convince you of whatever it is they think they&#x27;ve discovered. My impression is that this is usually done in good faith, and in an intellectually honest way, but still, they&#x27;re 100% trying to convince you of something. If they&#x27;re not, they&#x27;re not really doing their job, which is to discover new things and convince other people that what they&#x27;ve discovered is true.<p>It seems like most &quot;anti-PowerPoint&quot; sentiment is actually anti-bullet-list sentiment. In which case, maybe its proponents should just say that.
coldtea超过 11 年前
&gt;<i>So really his problem isn’t with PowerPoint then is it? It’s with how the enterprise uses PowerPoint. What he’s really criticizing is not PowerPoint as a tool, but rather the default use of PowerPoint by an old guard.</i><p>Well, thank you Captain Obvious. Since he uses slides himself, it&#x27;s obvious he is NOT criticizing it as a tool.<p>That said, it&#x27;s not &quot;the default use by an old guard&quot;, but the &quot;default use by almost everybody, period&quot;.
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spikels超过 11 年前
There are two distinct types of data visualizations: ones that seek to understand data and ones that use data to convince.<p>Tufte believes strongly in the first: we should strive for understanding the data and avoid distorting what the data has to say. He calls this &quot;graphical integrity&quot;. This is how scientists use data visualization.<p>However most data visualization is of the second type: decide what you want to say first then use data visualization to support your point. After all we have products&#x2F;services&#x2F;policies to sell. This type of data visualization is so prevalent that if a visualization doesn&#x27;t make an obvious point we are confused. PowerPoint is simply a product designed for this greater demand.<p>We should not be surprised that the author of this piece, former Booz Allen consultant to the government now MailChimp &quot;data scientist&quot;, seems to be in the more common camp. Perhaps his visualizations are mostly used to sell clients on MailChimp.
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anologwintermut超过 11 年前
&#x27;visual communication is a “moral and ethical” undertaking for the presenter.&#x27; Not in any way germane to the post, but yeah there is an ethical issue with work on data visualization. Both in how you represent data and what data you are willing to represent. It should generally preclude one from work as a data scientist for Booz Allen. (If you ever wondered how the NSA deals with all the data they get, people like the OP are the answer).
rmrfrmrf超过 11 年前
This is one of those situations where you have to see it to believe it. Yes, John, you can spend all the time in the world making your PowerPoint presentations look and behave like Keynote, but why cut off your nose to spite your face? Just use the better product.<p>One of simplest examples of the attention to detail that Apple has is the default slide layouts of PowerPoint and Keynote.<p>Microsoft decided at the dawn of PowerPoint that slides should be white with black text. Why? Because users want to work on a &quot;blank canvas&quot;. White is bright and noticeable! No one will miss a thing!<p>Apple, by contrast, defaults to a black background with white text. Financial consultants around the world scoff in disgust. &quot;What is this, a Hot Topic presentation?&quot; they joke.<p>Now fire up both <i>on a projector</i>, the intended medium. Whereas PowerPoint blinds the audience and washes out even the blackest of Arial, Keynote&#x27;s white text stands alone beautifully on a blank projection screen -- the end result is a sleek, seamless look that you almost <i>never</i> see in PowerPoint.
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thanatropism超过 11 年前
Excel is a much larger problem than PowerPoint. Not only it costs millions in eventual errors, it also impedes low-hanging-fruit automation that should be there -- Suzy from HR should be used to something like Mathematica for _everything_, and the finance staff should be interfacing with SAS&#x2F;Stata for the large datasets.