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The email line that's client repellent

532 点作者 robwilliams88超过 11 年前

37 条评论

jxf超过 11 年前
Interesting; I ran essentially the exact same experiment a while back (June to August 2012) and had a different conclusion!<p>-- 68 incoming consulting leads<p>-- group A: responded to 34 with &quot;let me know how I can help&quot;<p>-- group B: responded to 34 with &quot;would &lt;date-and-time&gt; work to discuss this further?&quot;<p>-- group A: 20&#x2F;34 (59%) responded, 14&#x2F;20 (70%) led to contract negotiation stage<p>-- group B: 6&#x2F;34 (18%) responded, 5&#x2F;6 (83%) led to contract negotiation stage<p>So &quot;let me know how I can help&quot; outperformed (p &lt; 0.01) suggesting a date&#x2F;time.<p>There&#x27;s a few possible explanations for the discrepancy:<p>* The kind of clients I had are different than Robert&#x27;s clients. At the time I mostly did software engineering consulting and pair programming, and my clients were small units in mid-to-large size companies.<p>* I only ran mine on incoming leads, not outgoing (solicitation) leads. It sounds like Robert did it for everything.<p>* Content of the e-mail matters, not just the last line. Perhaps the way I write my e-mails is such that kicking the ball back to them is better for me, whereas Rob&#x27;s style means a different strategy works better than him.<p>* Something changed about how people read e-mails in between my experiment and Rob&#x27;s article.
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josteink超过 11 年前
As a &quot;client&quot; (although small one) I can confirm this. I&#x27;ve been outsourcing some work, and when I was trying to collect offers from various professionals you definitely had two distinct kinds of actors.<p>Those who <i>did</i> suggest follow-up actions and did lead you on and those who <i>didn&#x27;t</i>.<p>As a client I always felt insecure and confused by those who didn&#x27;t. Where did that leave me? What was the next step? Was I responsible for the next communique? With what topic? How does this affect my agenda? Where do we go from here?<p>With the people who did suggest follow up items and who had specific actions and priorities, it was easy for me to respond. I already had an agenda, ready and served. The path on further was already set.<p>So yeah. I guess people are different, YMMV and all that, but as for me, I can attest that this sort of approach works much better.
codegeek超过 11 年前
Good writing. When we say &quot;Let me know how I can help&quot;, we are asking the other person to <i>do work</i> because then they have to think about what&#x2F;how they need help with. Most of the times, people are lazy and you might be surprised but the fact is that they don&#x27;t want to do work even for their own requirements. Instead, They want to hear solutions.<p>This even applies to environments at very big companies. At my current client (Fortune 100), we work with distributed global teams and we have those <i>dreaded meetings</i> all the time. In those meetings, we in IT will ask business for requirements which makes sense. However for projects that need quick turnarounds with tight deadlines, we sometimes don&#x27;t have the luxury of getting detailed requirements. In fact, the more we discuss requirements, the more we are stuck. Asking &quot;how I can help&quot; usually gets a response of &quot;Sure. what are you proposing&quot;. You cannot keep going back and forth with &quot;depends on what you want&quot;. The reason is that even though we all would like the best solution with all features, it just does not work that way in real world because time&#x2F;resource&#x2F;budget is limited. Instead of asking &quot;how can we help&quot;, we analyze the current process and then propose multiple options. So in essence, we say &quot;Here is how we can help&quot;. It then makes it really easy for business to say &quot;Yea we like Option 1 and if that&#x27;s the best you have for now, let&#x27;s go with it&quot;. Boom, you just got a decision maker to agree and you are on your way. You are also that guy who got shit done.<p>I used to think that we get big bucks as consultants because we are awesome devs&#x2F;designers&#x2F;PMs&#x2F;BAs whatever. But after a decade in the industry, I got wiser. You are valued as a consultant because you get shit done by taking the initiative to propose solutions to clients. Then you deliver it to them. No one gives a shit about anything else. Really.
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bluedino超过 11 年前
&gt;&gt; Could I really boss the client around and tell them what they needed to do?<p>Yes, that&#x27;s exactly what they are paying you for.<p>We had a disaster recovery project that sat on a todo list for 6 years. It got passed around from person to person, discussed at every other meeting we had, but nobody ever did a single thing about it. We brought in a consultant who did no magic other than delegating tasks to a few people, and the project was completed in 4 months.<p>We paid a guy to come in and tell us what we already knew we had to do. I&#x27;m not sure if we did it because now we were spending money on it, and it&#x27;d be wasteful not to follow.
Jare超过 11 年前
&quot;A good rule of thumb is: if a client can just reply “sounds good” to your email, you’re right on&quot;<p>Fantastic summary and advice. I try to apply this not just at work but also when proposing activities with friends and family.
at-fates-hands超过 11 年前
As someone who spent a fair deal of time in sales, this is the worst thing you can do to close an email.<p>You&#x27;re essentially saying, &quot;If you need me, contact me.&quot; and allowing the client to just opt out of working with you.<p>In sales, you always had to have a path where you want to lead the client. &quot;Let&#x27;s put together a time frame for A, B, C and I follow up when A is done.&quot; or &quot;Once the budget is approved, we&#x27;re going to do A, B, and C by this date.&quot; It also shows you&#x27;re invested in the client and invested in what they want to accomplish.<p>It does take extra work to nail down clients, and at times will feel like you&#x27;re trying to herd cats, but it&#x27;s quite effective in the long run.
dasil003超过 11 年前
I&#x27;ve done a fair amount of freelancing and this blew me away in that I had never thought about it. I guess I had developed a sort of instinctive understanding that clients want solutions not just another employee to manage, but I never thought about how common (and often vacuous) this phrase is. Excellent insight.
mrintegrity超过 11 年前
Works with online dating too.<p>&quot;Would you like to go out some time?&quot; bad<p>&quot;I really like you, would you like to meet?&quot; terrible<p>&quot;Let&#x27;s go out at the weekend, &lt;barname&gt; is really great&quot; good<p>&quot;I am free Tuesday and Friday, let&#x27;s get a beer and continue this conversation in real life&quot; good
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jader201超过 11 年前
Is this the same as &quot;Let me know if you have any questions.&quot;?<p>I often end emails like this, more as an acknowledgement that while I feel that I am clear, it may not seem clear to you, and to not hesitate to come back to me if anything is not clear to you.<p>But maybe this also is leaving a similar impression as &quot;Let me know how I can help.&quot;?
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swombat超过 11 年前
Very good article. Posted my response here: <a href="http://swombat.com/2014/1/31/let-me-know-if-i-can-help" rel="nofollow">http:&#x2F;&#x2F;swombat.com&#x2F;2014&#x2F;1&#x2F;31&#x2F;let-me-know-if-i-can-help</a>
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brd超过 11 年前
This philosophy is applicable to much more than just sales.<p>I generally try to avoid highlighting problems unless I can suggest a solution. People don&#x27;t want to hear whats wrong, they want to know how things can get better.
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cantbecool超过 11 年前
This article clearly illustrates the red pill philosophy. He demonstrates a few things with his emails, his time is money, he has a plan and will make your live easier, and you get the impression he&#x27;s not desperate for work, making him more attractive to future clients. I want someone successful mentality.
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rdudek超过 11 年前
This writeup was actually a lot better than I anticipated. One of the key things in consulting that I learned over the years is that you&#x27;re basically contracted to help and grow the business. You have to present yourself as an ally that can provide solutions to problems and help the client grow their business.<p>Don&#x27;t just write in your email your products&#x2F;services and &quot;hey, let&#x27;s meet up and discuss stuff&quot;. Any high school or college kid can do that. Throw solutions, it will really make you stand out.
colanderman超过 11 年前
Similar tactics work when reviewing code. On a scale from least to most effective:<p>1. &quot;I don&#x27;t like how this is coded.&quot;<p>2. &quot;[#1]… because it can result in X happening under circumstance Y.&quot;<p>3. &quot;[#2]… Alternatively, structure the code as A or B.&quot;<p>4. &quot;[#3]… Here are code snippets implementing the change.&quot;<p>Almost no action will occur as a result of #1. However, #4 leaves no excuse but hubris on the part of the reviewee not to accept the modifications (obviously assuming they correct the issue and do not introduce new problems!).
atiffany超过 11 年前
Great post. Now, if you&#x27;re reading this and still calling yourself a &quot;freelancer,&quot; your next step is to stop. Calling yourself a consultant instead of freelancer is the quickest way to start asking higher rates.
mratzloff超过 11 年前
The secret here is that the underlying philosophy--manage the client and get things done--applies to <i>everything</i>. If you are a salaried employee, treat your boss that way. If you are coordinating with another group, treat them that way. If you want a date, etc. The guy or gal who gets things done is more valuable than the guy or gal who gets hung up on details.
mooreds超过 11 年前
Works for internal &quot;clients&quot; too. Proposing a couple of solutions is almost always better than asking someone else to do so.
rwhitman超过 11 年前
What a great article. I recently shifted my approach to client relationships in a similar way but never really did any real thought with why it was more effective or formalized my methodology. Looking at it in perspective makes a real case for responding like this consistently.
arca_vorago超过 11 年前
Wow. As a geek who enjoys thinking at a big picture level and have bigger and bigger world domination plans as I go on, I never realized until this post how much I use that line and how much it hurts my business relationships. I really appreciate the author taking the time to type this up, because I hadn&#x27;t thought of it from that perspective.<p>On a side note, part of my problem is that I am a USMC combat vet, and I have worked very hard at toning down my bossy, demanding mannerisms since I got out, but it seems I may have taken it too far. Sometimes, people need other to take that initiative.
mrcactu5超过 11 年前
When my boss replies with &quot;sounds good&quot; I start looking for my next job.<p>I totally agree with &quot;let me know&quot;. These simple 2 or 3-word phrases can mean very different things in different English-speaking subcultures.<p>Here&#x27;s what UrbanDictionary says about a variant:<p><pre><code> &gt; LET ME KNOW HOW THAT WORKS OUT FOR YOU the easiest way to end an argument when your opponent relays their intentions to do something that you do not agree with. </code></pre> <a href="http://www.urbandictionary.com/define.php?term=let%20me%20know%20how%20that%20works%20out%20for%20you" rel="nofollow">http:&#x2F;&#x2F;www.urbandictionary.com&#x2F;define.php?term=let%20me%20kn...</a><p>or how about &quot;good luck&quot; ? <a href="http://www.urbandictionary.com/define.php?term=good+luck" rel="nofollow">http:&#x2F;&#x2F;www.urbandictionary.com&#x2F;define.php?term=good+luck</a><p><pre><code> GOOD LUCK a phrase used to wish someone well in an endeavor sometimes a pointless phrase if the task at hand does not even remotely involve or require luck. Ex. good luck washing those dishes. i hope the knives don&#x27;t fall on your foot and slice your toes off! </code></pre> This is interesting from a theoretical perspective as well. In linguistics, all languages have what are known was &quot;particles&quot; - words that are so frequent it is difficult to ascribe any meaning to them, and yet they shade our language.
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apinstein超过 11 年前
You can also leverage this &quot;problem&quot; to your advantage in some cases... when someone wants to meet with me but I&#x27;d rather not do it soon (or ever), I will purposefully respond with &quot;Sure just let me know when is a good time&quot; and it gracefully delays the occurrence of the meeting. Whereas if I want the meeting to occur, I will suggest a hard time. This really helps prevent your life from being interrupt-driven by low-value activities.
SixSigma超过 11 年前
This works for life in general, not just client relations.<p>If someone says &quot;let&#x27;s have coffee sometime&quot; jump right to &quot;How about next Weds afternoon?&quot; instead of &quot;sure, good idea&quot; and leaving it. If they&#x27;re just blowing you off you&#x27;ll find out there and then, either way you won&#x27;t have to initiate contact and get it back to this point once more.<p>Making arbitrary decisions is taxing. Give people something to agree to.
herghost超过 11 年前
And the natural corollary is that if someone is attempting to stitch you up with a crappy piece of work that they&#x27;re trying to get out of doing, if you respond to their attempt to palm it off to you with a question about the work that forces them to engage with it before they can respond, you will find that the crappy piece of work quite often never comes back your way.
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driverdan超过 11 年前
I suggest using a common sales technique. End the email with a question instead of an open statement that requires no response. The question can be as simple as &quot;Does this work for you?&quot; By using a question your assuming &#x2F; prompting a response. It may not always be the response you&#x27;re looking for but at least you&#x27;ll know one way or the other.<p>The OP&#x27;s idea of proposing two solutions is good too, even if there is one real solution. You&#x27;re allowing the client to make a decision, even if it&#x27;s a forced one. It lets them feel in control. Give them two solutions and then ask something like &quot;Which would you prefer?&quot; You&#x27;re almost guaranteed an answer.<p>When I get a new lead for a project I know nothing about (either incoming or outgoing) I usually do a very brief one or two sentence intro and end with &quot;How can I help?&quot; It&#x27;s similar to &quot;Let me know if I can help&quot; but requires a response.
hosh超过 11 年前
I used to do independent consulting. I don&#x27;t right now. I had already been informally doing this these days for taking uncertainty out of things. I think I am going to do this deliberately for all work related matters. I seem to get better results (getting shit done, people think I communicate better).
lesterbuck超过 11 年前
This is <i>exactly</i> the issue covered in depth on the direct marketing podcast &quot;I Love Marketing&quot;. They come back to this issue over and over for the last few years, but the very first time they discussed it was the episode on converting leads[1]. Dean uses a clever analogy about inviting someone over to your house and telling them &quot;Get anything you want out of the fridge, I&#x27;ll be working in the den&quot; vs. &quot;I just baked a plate of cookies. Would you like a cookie?&quot; The relevant part of the episode starts about 23 minutes in, or read the complete transcript.<p>[1]<a href="http://ilovemarketing.com/episode-005-the-one-about-converting-leads/" rel="nofollow">http:&#x2F;&#x2F;ilovemarketing.com&#x2F;episode-005-the-one-about-converti...</a>
instaheat超过 11 年前
I have definitely been the subject of this article. I had a particularly demanding client that didn&#x27;t seem to want to put any work in, work you and I would probably both consider her responsibility.<p>I was brought in for consulting on A &amp; B - but she wanted me to do the rest of the alphabet too. Ultimately my billable hours drizzled away to nothing, and my client was impossible to get a hold of.<p>I did find myself using these lines in various emails whilst working on the things I deemed my responsibility.<p>I still don&#x27;t know if they had success with their project because she decided to go at it on her own.
markrages超过 11 年前
As a client, I am hiring you because I don&#x27;t have time or knolwedge to do the project. So the ideal response is to lay out the plan that solves my problem, and all I have to do to make it happen is sign the contract. That is so much more compelling then &quot;let me know what I can do&quot;. You&#x27;re supposed to be telling me what you can do!
dogweather超过 11 年前
I buy it. As a consultant, my #1 job is to make my client&#x27;s life easier: to take tasks and problems <i>off</i> their plate, not give them new things to do. The method in this post sounds similar to what I do, and I subjectively feel like I get a good reply rate. I&#x27;ll test though — sounds fun.
munificent超过 11 年前
&gt; Clients were increasingly respondent to my emails.<p>This is tangential, but the word you want here is &quot;responsive&quot;. &quot;Respondent&quot; is a noun, and an uncommon one at that. It means, &quot;a person who responds&quot;, similar to how &quot;dependent&quot; means &quot;a person who depends&quot;.
pbhjpbhj超过 11 年前
Doesn&#x27;t he fail with the last para call to action?<p>&gt;&quot;Want to try out this technique on more prospects? [...]<p>He needs to be more positive and active in his language and provide an action for us to follow, no? &quot;Try out this technique with your prospects.&quot; ?
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cmillard超过 11 年前
The only time I use &quot;let me know how I can help&quot; is usually when I&#x27;ve approached the boundaries of what I can do. For me this phrase means: I&#x27;ve hit a roadblock, I need you to do something before I can proceed!
Sephiroth87超过 11 年前
I&#x27;m just wondering, are people on the other side of the mail &quot;actively&quot; rejecting you when you say that kind of stuff, or is more of a subconscious thing?
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grimtrigger超过 11 年前
Will definitely try this: but I&#x27;m also wary about working with clients who don&#x27;t know what they want.
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endlessvoid94超过 11 年前
I use this phrase all the time in my work. Do you think it has the same effect in an organization?
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therease超过 11 年前
smart, helpful- I get it and will run with it. Thanks!
visakanv超过 11 年前
Good point, and well articulated. Nice.