Guy Kawasaki: A Dozen Don’ts for Entrepreneurs

Nothing new here, and upwards of 80% of it is common knowledge on HN.<p>Pick which two of the following three items are desirable: revenue, launching early, hiring your uncle as CTO. Wow, you're a sharp one, aren't you.<p>On the other hand, I sort of liked this phrase:<p><i>Don’t believe that the exception is the rule. ... Twitter is the exception. Facebook is the exception. YouTube is the exception. There, I listed all the exceptions. Everyone else needs revenue asap, or you will fail.</i>

You should work with your spouse. It's great, and a lot of companies have successful husband/wife teams. Here's an HN thread that lists a few: <a href="http://news.ycombinator.com/item?id=663881" rel="nofollow">http://news.ycombinator.com/item?id=663881</a><p>I've liked some Guy Kawasaki articles, like the 10/20/30 rule of PowerPoint, but this article seems hastily written.<p>Another fallacy is to think partnerships are bad. Partnerships are great in certain markets. Seek out people... you'd be surprised who'll take a phone call.

Wow, you could reverse all these and have a pretty good blog post.

The probability that a blogger can confidently say 100% is 0%.

The other problem with hiring or co-founding with your spouse is putting all your eggs in one basket. Startups are always in turbulent waters (often financially and always emotionally). A spouse whose main occupation is not your startup can be very helpful as an anchor.

I would really like to know the details of Guy's contracts with these publications. He must be raking it in shuffling and reshuffling his posts from site to site.