Spot on. I work in medical informatics and my brother is a doctor. Doctors have a unique way of distilling information. My brother likes to say "does it change management?" aka, is a piece of information important enough to change outcome.<p>The problem I have with virtually all medical information related startups revolves around protected health information (PHI). How does a startup get it? How does a startup attain a level of credibility, both financially and technically, where an organization that has access to a patient population - like a physicians group, hospital, etc. - get the opportunity to prove their product. Unless you make your case directly to the patient and get them to give you their data, any sizeable organization is going to be extremely reticent to part with their PHI for political, legal and, of course, general technical ineptitude reasons. Not a trivial problem, I can assure you.