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In-App Review Mechanics pushed Flappy Bird to the Top of the Charts?

43 点作者 martinshen超过 11 年前

13 条评论

mrtksn超过 11 年前
Most of the articles about Flappy Bird are frustrating. Everybody assumes that the developer somehow &quot;hacked&quot; the system, refusing to believe a phenomenon where sometimes just everything aligns and makes you successful.<p>What I find even pathetic is that people trying to explain how Flappy Bird hacked it&#x27;s way by the means available to everybody - like botnets posting reviews.<p>I think in the reality it&#x27;s just this: Sometimes people or products happen to be at the right time at the right place.<p>Think about celebrities. Are the most popular actors that much outstanding from many others? Or musicians? Or artists? Most of them just happen to be caught to the perfect storm and they shine. Think about an actor who was in few movies before, but this time he is the Top Gun - and now we have Tom Cruise. What He did in Top Gun that he didn&#x27;t in Risky Business?<p>We like to believe that we live in a meritocratic society but most of the time glamour is about luck. I am not even sure that there is anyone or any product that is so outstanding that millions of people celebrate it for it&#x27;s meritocratic qualities.<p>That&#x27;s why sometimes an old song becomes a hit many years later, like the song Beggin&#x27; became popular again 40 years after it&#x27;s first debut. Did Madcon somehow made an outstanding cover for first time in 40 years?<p>Sometimes it becomes a meme, like Three Wolf Moon becoming one after a review on amazon. Was this review first of it&#x27;s kind or something really that outstanding? I don&#x27;t think so.<p>Flappy Bird was caught by the perfect storm, that&#x27;s it. The game had the qualities, just like many other games, and some chaotic chain of events placed the game to a position where it can run for the glamour.
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diziet超过 11 年前
This is not actually true -- I ran some analysis on review data and when controlling for downloads there isn&#x27;t a strong correlation between ranking and # of reviews.<p>For example, <a href="https://sensortower.com/ios/us/funzio-inc/app/modern-war/468327549" rel="nofollow">https:&#x2F;&#x2F;sensortower.com&#x2F;ios&#x2F;us&#x2F;funzio-inc&#x2F;app&#x2F;modern-war&#x2F;468...</a> Modern War had a spike on Feb 9th -- ranking stayed as predicted.<p>Another example: Facebook <a href="https://sensortower.com/ios/us/facebook-inc/app/facebook/284882215" rel="nofollow">https:&#x2F;&#x2F;sensortower.com&#x2F;ios&#x2F;us&#x2F;facebook-inc&#x2F;app&#x2F;facebook&#x2F;284...</a> on Jan 23 or Smule Dec 5th: <a href="https://sensortower.com/ios/us/smule/app/magic-piano-by-smule/421254504" rel="nofollow">https:&#x2F;&#x2F;sensortower.com&#x2F;ios&#x2F;us&#x2F;smule&#x2F;app&#x2F;magic-piano-by-smul...</a><p>A lot of apps can push user messages say via urban airship to prompt for reviews, and we see events like this all the time.
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rch超过 11 年前
&gt; no evidence that any money was spent on traditional user acquisition<p>I love this. In my eternal naivety, I would have assumed &#x27;traditional&#x27; user acquisition would refer to organic growth, not the $80K user review services referenced in the article.
bbosh超过 11 年前
While this technical analysis is interesting, I&#x27;m not convinced it is a significant reason behind Flappy Bird&#x27;s success. I don&#x27;t think any other game has created as much of a buzz. When you have your friends telling you to download it, when you see school kids on the train competing with their high scores, when it is featured in every newspaper you pick up, it is no wonder the game was successful. The Apple Store formula doesn&#x27;t even come into the calculation when you have word-of-mouth. Perhaps it was just a good game that people enjoyed.
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steven2012超过 11 年前
I cannot believe how incredibly butthurt some people are over the huge success of Flappy Bird. They can&#x27;t accept that the game was a success virally. In fact, the success of this game embodies the nature of &quot;viral&quot; perfectly.<p>I find it hilarious that bloggers are coming out and talking fake-authoritatively over how Flappy Bird somehow beat the system through some stupid hacks.<p>It&#x27;s really as simple as that fact that the game is both simple and hard at the same time. It&#x27;s simple enough so that people think &quot;I can do better&quot; but it&#x27;s very hard to. The fact that it is so tantalizingly simple is what makes it addictive. It&#x27;s not because he paid for user reviews or anything else like that.<p>Case in point is that his ball juggling game is very hard, but when I play it, I don&#x27;t feel like I can do any better because it&#x27;s too hard. So I&#x27;ve given up on playing it. That&#x27;s not the same case as flappy bird.
soup10超过 11 年前
I&#x27;d bet it was a combination of the &quot;Bird&quot; hitting Angry Birds searches and icon suggesting it was an angry birds game, mario themed art enticing nintendo fans. You often see scam apps employ similar strategies(similar name and icon to popular app, misleading screenshots). The fact that it wasn&#x27;t a scam, but a playable and potentially interesting game(if you&#x27;ve never played it&#x27;s predecessors) helped, reviews helped, and the overexcited media eager to report on the next app fad sealed the deal.
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guelo超过 11 年前
Is it a fact that the rating button was previously located where the Play button is? Or is this speculation? Has someone seen this supposed old version of the app?<p>It seems to me that a user tricked into going to the App Store is likely to leave a bad review.
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kosei超过 11 年前
I&#x27;m sorry, but there are a lot of games that employ dark patterns. And there are a lot of games that frequently prompt players to rate their app. It&#x27;s pretty implausible that this is a primary reason that Flappy Bird reached (and maintained) #1 for so long. If for no other reason that if a dark pattern like this were as effective as the author claims, that it wouldn&#x27;t drive constant 5-star reviews.
RyanZAG超过 11 年前
<i>sigh</i> Correlation does not imply causation. More than likely, the spike in downloads was because it was linked to large parts of the internet via Facebook, Youtube and news sites. This drove most of the reviews. Sure, the 5 star rating helped, but plenty of other apps with low downloads also have 5 stars.<p>5 star ratings and 1000 or so downloads are the barrier an app needs to cross before people even look at it, sure, but it&#x27;s what half the free apps on the app stores have anyway. It&#x27;s certainly not some criteria for success, only a criteria to get noticed at all to begin with.<p>So the paid reviews would have pushed Flappy Bird to appear near the top of searching for &#x27;Flappy Bird&#x27; or &#x27;Flappy&#x27; (as most apps ends up after a few months if they don&#x27;t just crash), but the actual game itself and what it inspired in social and traditional media is what pushed it to the top of the charts.
personjerry超过 11 年前
This just sounds like they&#x27;re trying to jump on the Flappy Bird hype bandwagon some more. I doubt most people would continue to submit a review after accidentally reaching the page from a &quot;dark pattern&quot;.<p>The reviews are posted because people like trying to be funny and have enjoyed some of the other reviews (read some of them!).
aaronwgeorge超过 11 年前
For what it&#x27;s worth, I have released about 50 apps into the App Store and observed how difficult it is to get organic downloads every time. But, 1 of my 50 apps (Bloody Knuckles) for whatever reason absolutely blew up - it got 10K downloads the first day and rose to #2 overall in about 4 days with absolutely no promotion of any kind. Based on my experience, I definitely know that it&#x27;s possible to have a right place&#x2F;right time&#x2F;right game&#x2F;right app name&#x2F;icon etc. experience like that and I don&#x27;t think Flappy Bird&#x27;s creator did anything to hack the system. Just my $0.02.
ry0ohki超过 11 年前
If someone was using a dark pattern and interrupted my game play to take me to the App Store, you&#x27;d better bet I wouldn&#x27;t rate it 5 stars, so I&#x27;m not sure about this theory.
muzzamike超过 11 年前
Does anyone know of an up-to-date analysis of the iOS app store ranking algorithm? I&#x27;ve seen first hand how ratings can move an app up the list, but I&#x27;ve never noticed engagement or sales having an impact.
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