The author claims that FB is being accused of "implausible conspiracy theories", but the accusations are neither implausible nor conspiratorial (nor "outlandish", as he describes them elsewhere).<p>They are accused of hurting non-advertisers in order to encourage advertising (which Yelp and many other companies have been accused of) and allowing click/like-fraud to inflate numbers to the detriment of customers (which Google and others have been accused of).<p>Neither of these accusations comes as much of a surprise, and they are both consistent with FB's past behavior (such as decreasing the reach of a page's posts in a way that encourages Promoted Posts).