gosh, there's so much i could say here; let me bullet-list:<p>b1. businesses have a need for collaborative writing<p>b2. businesses are mired in their ms-word mindset<p>b3. businesses will pay for a tool they need...<p>b4. ...unless they can get it for free from google<p>b5. i don't care about businesses; thus ends this list<p><i></i>*<p>w1. i care about writers, individuals exercising creativity<p>w2. writers don't write collaboratively; editors can suck it<p>w3. writers certainly won't pay for a collaborative tool<p>w4. it's highly doubtful writers will pay for any tool...<p>w5. ...but most especially if they can get it for free<p>w6. writers won't even _use_ an over-engineered tool<p>w7. writers want the tool to just get out of the darn way<p>w8. writers are quite happy with a empty field to write in<p>w7. editorially was over-engineered, and is penflip too<p>w8. draft-in started just right, but is now over-engineered<p>w9. writers don't trust storing their stuff "somewhere else"<p>w10. version-tracking is great, but not the be-all, end-all<p>w11. github? order-of-magnitude over-engineered for writers<p><i></i>*<p>c1. communication is pervasive (facetime, hangouts, twitter)<p>c2. collaboration doesn't need to be built into every tool<p>c3. to the extent it is needed, use stuff like sugarbox.io<p>c4. javascript writing tools will be beer- and speech-free<p>c5. i can point to a dozen, and release my own next week<p>c6. so nobody is gonna build a business on writing tools<p>c7. html is so old-fashioned, with <a href="http://strapdownjs.com" rel="nofollow">http://strapdownjs.com</a>