Be clear first and clever second

This is "premature optimization is the root of all evil" applied to discussion, nicely phrased.

Clever is indeed overrated. It is so tempting to be everything to everyone as you dread a thought that you might cut off some potential clients. Just suck it up and narrow your focus and get committed to it. Yes, you can pivot if needed but keep your focus narrow.

Now I really want to see this detergent packet!