I am basically a dev. but I do have a SaaS product, which is selling. But my sales skills are not good, and hence conversion rates are low.<p>One advice I get from people is sell benefits not features.<p>Could someone please explain via example, how to do the above.
Say I'm trying to sell water.<p>Features: Liquid at room temperature. One oxygen atom, two hydrogen atoms. Has high specific heat capacity.<p>Benefits: Helps with the balance of bodily fluids necessary for digestion, absorption, transportation of nutrients, creation of saliva, maintenance of body temperature.
O Bog, how I despise semantically null product briefs that promise to "synergistically increase your profit potential" or "apply market-leading holistic techniques to help build world-class infrastructures" or whatever.<p>Please, please, just tell me: What does your product <i>do</i>?