It would be awesome if you could "close the loop" between analytics and SERPs!<p>For instance, say that you return a SERP with 2 results. Using your analytics and some conversion pixels, Swiftype would know that for that search, the first result has an estimated value of $10 and the second result has an estimated value of $20. From using Swiftype on a Wordpress site, I know that you give admins the power to change the order of results on a SERP page <i>manually</i>. Could you also do that <i>automatically</i>?<p>So for an e-commerce client, you could automatically re-sort the SERP so the $20 link shows up first (and hence gets more clicks). You could even calculate and display the benefit to the customer of doing this, e.g. "You have generated $1,234 in extra revenue this month by using Search Auto-Rejigger".