Kayak's Most Interesting Mobile A/B Test

Interesting. I wonder if the "SSL/TLS" part matters, or if you could get the same result with "XRK/QNQ" or other random strings.

Makes sense, the interests of your target market are different. Some apps will have users that are tech savvy that will be motivated by that message and other apps will simply not care or will be confused about reading the "SSL/TLS" reminder discouraging them to make the purchase. Anyways this is the beauty of the A/B test, to test things and see what works better in specific cases and not to make generalizations about behaviours.

I wonder if Vinayak works for Kayak because his name is so similar.<p>-<a href="http://andrewgelman.com/2005/08/05/dennis_the_denv/" rel="nofollow">http:&#x2F;&#x2F;andrewgelman.com&#x2F;2005&#x2F;08&#x2F;05&#x2F;dennis_the_denv&#x2F;</a>

Can someone give a summary of what the A&#x2F;B test was and why it was interesting?

What&#x27;s the point in running A&#x2F;B tests if you don&#x27;t report sample sizes, assumptions, statistical test used and p-values&#x2F;F&#x2F;whatever received? For all I know, these results are completely random and useless.<p>I mean, there&#x27;s even excel spreadsheets for that so you can&#x27;t say it&#x27;s too hard: <a href="http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-significance-calculator-spreadsheet-in-excel/" rel="nofollow">http:&#x2F;&#x2F;visualwebsiteoptimizer.com&#x2F;split-testing-blog&#x2F;ab-test...</a>