"... the potential that these technologies have to revolutionize the user experience from mobile and console gaming to virtual and augmented reality."<p>I've been interested in ray-tracing since the early '90s, and I'm glad it's finally coming to real-time, but this isn't going to "revolutionize" shit. It's going to make 3D games and VR slightly prettier than they were. It's not going to enable new styles of gameplay or new modes of interaction. We will never again see anything like the enormous forward leaps in realtime graphics that happened during the '90s.<p>I'm also a bit put off by their comparison showing that PowerVR has better reflections, shadows, and transparency than a raster engine with reflections and some shadows turned off and a very poor choice of glass-transparency filter.<p>On another look, I don't even know what they're going for with the shadows. The rasterized image has "NO SHADOWS" printed right between the shadows of a building and a telephone wire, and their hybrid render has the light from the diner windows casting shadows across outside pavement in <i>broad daylight</i>. Bwuh?