The problem here is two fold. Apple conduct a deliberate search for swear words and slang, find it, flag it to the developer, and bounce the app. Technorati goes mad, sets the blogosphere alight with vitriol and damns Apple to hell, scant months after worshipping the self-same company. Alternatively, Apple fail to conduct said search, pass the app, and someone's rosy cheeked darling is caught scanning naughty words on their iPhone. Consumer advocacy groups and parental groups set the blogosphere alight with vitriol and damns Apple to hell. The honeymoon for Apple is over. They fought, they gained market and mindshare, and now they find themselves in a position where their former fans wish to slay them, and they're high profile enough to piss off the non-techs who buy their tech. Will be watching the Apple hate with interest in the coming months, same as with the Google hate. How we do loathe a victor.