For the last 2 years I've been running http://dressed.so which I built for /r/malefashionadvice (it's also used by /r/femalefashionadvice now) but it's time for me to move on. I'd obviously like to sell it for as much as possible, but I can't really figure out a nice way of objectively valuing it.<p>Some numbers:<p><pre><code> About $ 100 a month in affiliate revenue
About $ 100 a month in adsense
3,563 verified users
8,904 active posts
6,366 comments
</code></pre>
Traffic (last 30 days, 99% from reddit)<p><pre><code> 75,360 Visits (363,112 Pageviews at 4.82 pages / visit)
39,231 Unique Visitors
</code></pre>
I've been eyeing about $ 2'500 as the lowest I'll entertain, any thoughts / feedback would be greatly appreciated.<p>I posted this to reddit on the weekend here - http://www.reddit.com/r/startups/comments/212raf/ask_rstartups_please_help_me_value_my_little/
Factors: 1. Growth rate 2. Competitive analysis 3. Work required to run.<p>If you have a demonstrably consistent growth curve, you can ask for a high multiple of revenue.<p>If your competitor really would benefit, you can ask for more to the right buyer. If your site is easily whipped together, and users aren't sticky, then you get a low multiple designed for the buyer to get his principle back ASAP and hopefully make a profit.<p>If the site requires active management, subtract time costs from potential revenue.
If you sell it in a site like Flippa, it'll be go for at most $1200, but more likely $800-$1000. That depends on how long you've had that revenue for. If it's 3+ years, then upwards of $1200 is more likely. Otherwise, less than $1000.<p>Risks are:
Reddit is your lone traffic source
Adsense can be banned anytime by Google.<p>Also, the # of users, posts, comments means absolutely nothing to a seller. Just monthly recurring revenue :)