What they mean is that they are willing to give up $<i>N</i> you are currently playing to AT&T in exchange for $2<i>N</i> in new charges to the companies you are interacting with over the internet, who will pass that cost back to you, increasing your charge from Netflix, etc., from its current $<i>X</i> to 2<i>N</i>+<i>X</i>. So, you'll be paying more to AT&T in total, but less directly.<p>Of course, they'll use the additional money to offer you similar services to the ones that they are charging other people to provide you, and they'll offer you a lower price than their competitors can in the face of AT&T tolls -- say $<i>X</i>+1.5<i>N</i>.