"However, I think this market is in the wrong direction of technology. In pure software, marginal cost of a new unit is zero, while of course for each new Louis Vuitton bag or each new Rolex, there’s costs for material and craftsmanship. But projecting forward into a world with ubiquitous, sophisticated 3D printing, the value of material and craftsmanship attenuate."<p>What luxury goods sell (art, handmade Rolls,...) is a <i>story</i>, not a product. The category that looks more likely to suffer are the luxury goods that are merely almost-luxury products - industrially manufactured but high priced (I'm thinking Nespresso here). What will hurt them is the increased transparency - the cold spotlight on their industrial value chain. They will be exposed as fakes.<p>But what will likely thrive is everything that has nothing to hide but everything to gain from this new transparency - everything that is ugly, earthy, hand made, at the expense of sweat and blood and occasionally the lunacy of the artist or artisan. That stuff will probably become astronomically expensive.<p>And then, someone will figure out how to produce that semi-industrially and we can start over again ;)