This is such an obvious publicity stunt, I'm disappointed at SmithsonianMag for giving it further publicity. I have trouble believing the drone had sufficient battery power to carry a full case of beer farther than across the street in freezing cold weather, and the zip ties that were holding the box to the frame seem to have magically disengaged themselves on delivery too. I wouldn't be surprised if the Cease and Desist letter from the FAA is equally imaginary.