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The Disruption of Cable Television Has Arrived

70 点作者 stonlyb大约 11 年前

21 条评论

Volscio大约 11 年前
People have been writing stuff like this for like 20 years now, ever since the internet became viable for a future of streaming video.<p>But cable TV has continued on strong. If anything I feel like, despite cable-cutters, the vast majority of people out there still regularly consume cable TV in one form or another. Perhaps what&#x27;s changed is that the &quot;golden age of TV content&quot; right now feels more like the movie industry, in that big cable networks release big TV series and market them heavily almost as if you were going to the theater to watch a blockbuster movie.<p>The online streaming services actually seem diluted now, while cable networks have very strong brands; I don&#x27;t really have netflix but my wife and I have ondemand and a dvr through time warner and 3 different devices to watch amazon through. The fobs you can get from google and amazon and whomever else will continue to dilute that access to streaming (which is good for competition and for DIYers at some point, I suppose)<p>But really the battle is about whether cable TV will continue to be an always-on service, and in that regard I think it will. Just flip on your TV, which you may have in several rooms in your house, or at your favorite sports bars, or in the office lobby, or wherever. It can be background, it can be a social experience for live sporting events (probably the most compelling reason for keeping cable), etc.<p>The other component is that video games are now more compelling to play&#x2F;watch, and in fact a lot of youtube and twitch channels are now regularly consumed by viewers.<p>I would argue that the &quot;disruption&quot; already happened a long time ago but the cable networks and service providers have adjusted and assimilated to various degrees, such that we now have tons of avenues for stuff to watch.<p>Maybe this just takes some perspective to see because I feel like people keep predicting cable TV will just die or something, and that seems like such a naive way of looking at the world.
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luckyno13大约 11 年前
I cut the cable 5 years ago and I have never looked back. I can utilize many sources and avenues for what I want to watch, but I am technically inclined. The advent of Popcorn for the general masses is going to push the cable cutter approach even further.<p>Really, if someone would just find an easy, reasonably priced way to give sports and local news to everyone on a Roku&#x2F;ATV&#x2F;FireTV&#x2F;etc. I think it would push the demise of cable tv into hyperdrive.
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happycube大约 11 年前
When I read on reddit that a recently single dad moved from cable to Netflix - and the kids greatly prefer it (think about it, no ads etc) - that&#x27;s when it hit me that it will be All Over for cable. At the very least, it&#x27;s going to lose the next generation, if not this one!
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greatdox大约 11 年前
I really love my Roku box and my Amazon Prime membership.<p>But it will never replace Cable TV. It might compete with it, and there are people called &#x27;cord cutters&#x27; that dump Cable TV, U-Verse, Satellite TV etc to watch videos on the Internet.<p>Heck Youtube is now offering channels for a monthly fee.<p>I think we should call it Internet TV, because we are watching TV shows and movies over the Internet instead of Cable or Satellite.<p>The WWE just did this with their WWE Network for $9.99&#x2F;month that has all of their old shows and pay per view events. That NXT show moved to WWE Network, and they made more WWE Shows for the WWE Network. I predict other media companies will make their own Internet TV Networks this way.<p>I think there is money to be made in Internet TV with Roku, Amazon Fire TV, Google TV, Apple TV, and video game consoles can play Internet TV shows too. Plus any smart phone or tablet has Internet TV apps now as well. But it is not the end of Cable TV, just cutting into their business.
programminggeek大约 11 年前
Wow, they didn&#x27;t even mention the WWE Network, which is the closest thing we have to a proper cable network disruption as I&#x27;ve seen. However, let&#x27;s not forget the cable&#x2F;telco oligopolies still own the last mile and they won&#x27;t go down without a fight.
earlz大约 11 年前
When I moved out on my own in 2010, I didn&#x27;t get any kind of TV service. I didn&#x27;t need it, had rather my money go to other things, and traditionally it only functioned as background noise since I was usually on the computer or game console. I heard about netflix at some point and signed up so I could watch a few movies (through the mail). I became aware they had this streaming thing (such a foreign concept at the time to stream full length seasons of shows).. and well, Netflix was good enough for me. I&#x27;ve now added on Basic Cable not really for the TV, but for weather and news
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rglover大约 11 年前
It still blows me away that Time Warner, Comcast, and others have failed to take advantage of their existing relationships with networks to rollout their own Netflix style of service. Nowadays, most of the content is already digitized, so building a VOD style of offering would only be a matter of setting up the infrastructure&#x2F;team to manage it.<p>Surely these massive companies have the resources?<p>I don&#x27;t subscribe to cable primarily because it&#x27;s too expensive and also because I&#x27;m never around to watch what I want to when it&#x27;s on.
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salmonellaeater大约 11 年前
Don&#x27;t underestimate the power of bundling. Even if content becomes decoupled from the cable companies, bundling is still a powerful way for content companies to get a small amount of revenue for content they know you don&#x27;t care much about.<p>The way it works is this: consider customer A, who isn&#x27;t subscribed to any TV service. Customer B is subscribed to HBO only. Which customer is likely to pay more for a subscription to a different channel, say AMC? The content provider wants to charge less to the customer who already has HBO, since they know that customer gets less marginal value for an additional channel and is willing to pay less. The best way to figure out which customers already have HBO is to bundle the services.<p>This is also why dreams of splitting the 100-channel packages into separate deals for a dollar a channel are so misguided. If you&#x27;re trying to buy a single channel, the content provider knows you <i>really want</i> that channel, so they&#x27;ll charge you $40 for it. If you already have 99 channels and you&#x27;re buying channel 100, they know you don&#x27;t want it at all and might charge an amortized $0.05.
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snake_plissken大约 11 年前
Hmm maybe. But in my area, you NEED to have a cable subscription to have internet connectivity. There are no broadband only packages that I am aware of.
chrisBob大约 11 年前
I am not sure I buy the disruption by piracy argument, and I hope it is false. If correct, it means we will start to lose the high quality entertainment I enjoy.
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chrisgd大约 11 年前
The idea of Apple TV as a set top box with Tivo like features for the over the air HD I can pull in from NBC, CBS, etc. is really exciting. I clicked on his link for the story about that and it is a WSJ story about Apple partnering with . . . Comcast.<p>Even if I drop TV, I still have to get my internet from Comcast or AT&amp;T (at least in Nashville). Seems like I can&#x27;t get there anytime soon.
msoad大约 11 年前
Get ready for &quot;exclusive contents&quot; from every single provider or hardware manifacture. Soon you will need a Roku, Apple TV, Amazon Fire TV, Google Chromecast, Hulu, Netflix, Xbox Live, Amazon Prime and many more to access media.<p>There should be law to avoid this. I shouldn&#x27;t have to buy Netflix to buy House of Cards.
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drawkbox大约 11 年前
When HBO and live sports are online there is no need for broadband provided content.<p>We just need the pipes and they should be required to have multiple companies in an area. The squeeze will be on GB&#x2F;per month and they will add capacity very slowly to keep users bumping up against the limits.
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crazy1van大约 11 年前
Ahhh I want to cut the cord so badly. I&#x27;m so close except for sports. In fact, my family actually prefers &quot;replacements&quot; such as Hulu, iTunes, Amazon Video, and Google Play to watching or dvr&#x27;ing live TV. But, we haven&#x27;t found a good option for sports.
forgotAgain大约 11 年前
I think it has also but for a different reason.<p>I&#x27;ve been with Fios for a number of years. I just received an offer from them to lock in my current rate with a $10 monthly discount if I agree to a two year contract. That smells like fear to me.
blt大约 11 年前
I have never subscribed to cable TV. TV programming quality sucked in the past. The rise of higher quality shows has coincided with easy availability online, illegal or legal.<p>Live sports were probably the best reason to keep a cable TV subscription over the past few years, but even that is being replaced by live streaming (see NCAA basketball tournament).<p>You&#x27;d be crazy to bet on anything less than a fully on-demand future. Always-on channels will just be a menu option in the monolithic on-demand service.
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jtoeman大约 11 年前
It&#x27;s actually the most accurate piece on what&#x27;s going on inside the TV industry I&#x27;ve seen from a non-insider...
dalek2point3大约 11 年前
Popcorn Time? really? I&#x27;m skeptical -- how many users do you think it&#x27;s seeing?
_superposition_大约 11 年前
Three letters why this won&#x27;t happen until a deal is cut. N-F-L
mantrax4大约 11 年前
I think the disruption of cable TV is that many people don&#x27;t care about any kind of TV anymore.<p>Apple TV is interesting because you can watch your movies and home videos on a big screen with the family. It&#x27;s not &quot;TV&quot; for me as I watch neither series, nor live TV on it.<p>Before Internet, people had no other place to get current info except radio and TV. Now there is. Ergo, those who still watch TV or look for TV alternatives to disrupt TV, are mostly people who haven&#x27;t truly moved on.<p>But the world is moving on. Especially the population below 50 years old. At least how I see it.
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jebblue大约 11 年前
I quit reading after seeing the glowing comments about stealing stuff that others have to work for.
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